TESLA COIL LIGHTERS

BRANDING & ADVERTISING

THE TECH

THE MISSION

Tesla Coil Lighters are a new-found, innovative tech product. The company produces lighters that are fully electric, involve no direct flame, chemical use, or fuel to power. It works through a small tesla coil powered "arc" that will burn anything that comes into direct contact with it while a button is being held. This means no more finicking with pesky strikers, refueling butane, or getting burnt by the flame produced. Since the lighters are fully electric, they are rechargeable via USB port. 

As the leading force for this new product, Tesla Coil Lighters wish to see a greener future by removing butane and other harmful chemicals from the smoking process, while effectively lowering the need for multiple plastic lighters since you only need the one coil lighter. While the product is incredibly useful and innovative, it's brand exposure and advertising is lacking, especially considering its affordability at a mere $20 for a single lighter and charger. Introducing a tighter brand system and useful poster advertisements will allow TCL's brand exposure and advertising to increase.

THE PRODUCT

BRANDING

INSPIRATION

BRAND VOICE

PERSONABLE

BOLD

WITTY

INNOVATIVE

TRADEMARK DESIGN

PRIMARY

SECONDARY

ALTERNATIVE

SIMPLIFIED

TYPE PALETTE 

ADVERTISING