BFA ComDes

ART DIRECTION

Project Group: Peyton Person, Kati Pina, Valeri Mosh, Danny Marzari.

ABOUT THE PROGRAM

The BFA ComDes program at Texas State prides itself in being a top tier design school in the country and the best in the SouthWest. The program has a high success rate for students through its means of fundamental teachings and experienced professors. Being split into two divisions, the program guides students through the basics with The Foundation, and then transitions to the Upper Division and allows students to utilize their creativity and fundamental tools to craft solutions for real-life situations and problems.

BRANDING PROBLEM

While the BFA program has a well designed visual identity, it has a lack of application for that identity. The program’s source of information to current and future students is rather convoluted, while the branding and outreach to potential students and competing schools struggles severely due to this. In turn, the program does not allow itself to go further than its current position in school ranking and recognition.  

CREATIVE SOLUTION

Creating a consistent voice and visual style for the currently implemented identity and applying that branding to useful touchpoints that will help elevate the programs image. A lookbook, website, social media campaign, posters, flyers, and in-school EGD will have the applied branding to help the school’s outreach to students, and back up their message with the same ideology applied on campus.

VISUAL

STYLE

image treatment

Color palette

The color palette was influenced by the Bauhaus style learned throughout the foundation courses here at Texas State. This area of design stuck to similar colors to those listed below.

bauhaus red

#ED1E24

RIVER BLUE

#6ec2e0

golden yellow

#fccb1f

type palette

The type palette holds a similar inspiration as the colors. Utilizing strong, geometric sans serif type to resemble the Bauhaus style that influenced the program. Being able to be flexible, versatile, and eye catching helps the type to be consistent throughout all forms of media and touchpoints.

Montserrat Regular

Montserrat Bold

Open Sans

Open Sans Italic

LOOK

BOOK

FRAME OF DESIGN

The BFA program is one that prides itself on it's fundamental teaching and the breadth of skills it offers. As a student, establishing the framework for one's design thinking and toolbox is what you would ideally gain from completing the program. This ideology was the driving force behind the naming of the overall branding and marketing for the program through the look book, social media, website and poster advertisements.

The Look Book is meant to be sent to future students, those that have applied to Texas State's BFA Program, or looking for more information on the program. The Book will highlight what a student can expect to experience with their courses, professors, portfolio review, and future projects.

Inside the book

ADVERTISING

POSTERS

The poster series is meant to bring 
a creative presence throughout the 
halls and campus of Texas State as well as high schools or community colleges in the surrounding area. The included use of the slogan and color palette is intended to help spread the new identity of the programs branding.

POSTCARDS

FRONT

BACK

EGD

WAY FINDING

The new way finding system located outside
the elevator on the 3rd floor creates an
easy navigation system for the classrooms
and teacher offices. The map is color coded to display the production labs as red, the classrooms as yellow, and professor offices as blue. Restrooms, elevators and stairways will also be signified by simple icons.

HALLWAY VISUALS AND SEATING

Currently, the hallways within the building have no visuals whatsoever and are covered by an uninteresting and dull beige color of paint.

 

The new hallways visuals will incorporate the color palette established along with interesting dynamic images to display the artistry and design thinking that's involved in the classrooms around.

Seating along crevices within the hallways for comfortable waiting on the elevator. Vinyl stickers to display the floor number and way finding system will be placed on walls.

room SIGNAGE

Signage placed outside of classrooms, offices, and labs will stay true to the way finding key and be color coded to what type of room it is. Faculty Signage will allow students and faculty to see the name of the faculty inside, along with a photo of the faculty's choice. 

Faculty Name

Room Number

Blue Color to signify faculty office

Photo of Faculty

Social Media

POST

PROFILE

Website

HOME PAGE

The website’s landing page will include a description of the program, additional information about the different divisions, and a simple nav and footer to allow for easy navigation throughout the site.

FACULTY PAGE

The faculty page on the current website is a never ending scroll, to fix this we have created a professor gallery of individual bio’s, past work, and personal hobbies to help the student relate.

STUDENT WORK PAGE

This page will basically be a large student archive of past work to reference. The different course sections will be available to choose from to keep an organization of the different projects.